LOS ANGELES—“The economic recovery is diversifying, and sectors that once lagged behind the high-tech industry that favors urban environments are now growing as well.” So says Joaquin de Monet, the founder and managing principal of Los Angeles-based Palisades Capital Realty Advisors. With a track record of executing large equity and debt transactions in the US and Latin America and for building, operating and managing multi-billion dollar real estate businesses and portfolios, de Monet is an expert in hard-to-manage suburban office assets. GlobeSt.com recently chatted with Monet on the significant performance of, and outlook for, the suburban office market in 2014, among other things.

GlobeSt.com: Is today's trend toward urban relocation draining the suburbs of tenants?

Joaquin de Monet: Amid all the reports of companies abandoning the suburbs and moving to downtown locations, we should not miss out on the significant performance of, and outlook for, the suburban office market in 2014. The economic recovery is diversifying, and sectors that once lagged behind the high-tech industry that favors urban environments are now growing as well. Despite the cultural and social excitement of the city core, many suburban markets today are successfully competing by offering desirable locations with a low cost of living and significantly lower rents, where tenants enjoy higher quality buildings and free parking. After all, most Americans live in the suburbs, and, perhaps surprisingly, a majority of us also work in the suburbs.

Even secondary urban markets are seeing growth in suburbs as well as in the CBD, according to a statistical report by JLL, while markets that offer suburban living close to an urban core offer “the best of both worlds.” In Denver, for example, leasing activity is trending upward; the southeast suburban market is one of the most active, if not the most active, in the entire metro area. Office vacancies in all Denver suburban areas fell by nearly five percent in Q2 2014, and asking rents rose by 4.8% in that market during the past 12 months. Let's not forget that most Americans live in suburbs, and a majority

GlobeSt.com:How well is urban relocation working for the companies that have moved to CBDs?

Monet: It depends on the demands of the tenant's industry. A lot of companies that might contemplate urban relocation can't get past the sticker shock of a costly migration from suburb to CBD. The vast majority of companies that have moved or are moving to urban centers are in young, vibrant industries like technology and media. In order to succeed, these businesses and start-ups have to attract and retain a specific employee base of talented, highly educated Generation Y and Millennials, who gravitate to the diversity and amenities of the urban core. These companies are the first to relocate to CBDs, and generally compensate for the higher rents with more efficient use of smaller spaces.

In a 2013 CoreNet survey of urban relocation conducted by DTZ, an impressive 80% of respondents reported improved productivity and efficiency in their urban locations. The strategy worked: employees are more highly motivated in these open, shared workplaces with space planned to encourage collaboration, leading to increased team interactions and greater knowledge sharing. And the fear of being uncool is a driver for these young companies. In the Los Angeles metro area, legal, finance and engineering firms accounted for most of the leasing in L.A.'s CBD, while the entertainment, new media and advertising industries with their younger, tech-savvy employee base, are driving growth in the suburban Westside and South Bay, for example, in the new creative developments of Playa Vista.

GlobeSt.com: How do suburban rents compare with rents for CBD office space?

Monet: From the perspective of the past six or seven years, almost every market is seeing increasing rents, accompanied by reduced TI allowances and rental abatement as the market recovers. Based on the Moody's/RCA Commercial Property Price Index (CPPI), Colliers reported, pricing for major metro CBD properties in the second quarter of 2014 is now 16.6% above the pre-recession peak. Portland, for example, saw 3.6 percent quarterly increases in asking rents. The Portland-area suburban markets are getting tighter as there are currently no existing options in the CBD for class A tenants needing more than 75,000 square feet. Vacancy rates in the suburban Sunset Corridor have fallen to 10.9%, getting closer to single-digit vacancy.

Growth was strongest for non-major metro suburban assets, at 11.2%, but rents for suburban properties are still 24 percent lower than at the pre-crash peak. Asking rates for suburban Class A office space averaged $27.33 per square foot at the end of the second quarter of 2014, according to Colliers, a figure that represented a .8% increased from the first quarter average of $27.17. Growth was strongest for non-major metro suburban properties, at 11.2%, reflecting investor interest broadening to include more geographies as well as suburban assets. Jones Lang LaSalle forecasts all rents to grow by another 10% to 25% in the next two and a half years, depending on the market.

GlobeSt.com: What about vacancy rates in the suburban office market?

Monet: Due to the recovering economy, employment growth and tight supply nationwide caused vacancy rates in Q2 2014 to reflect moderate increases in occupancy. According to Colliers, In the U.S. both the CBD and suburban vacancy rates decreased at a moderate pace. In Q2 2014, the suburbs beat downtown submarkets with a suburban vacancy rate declining to 15.9 percent, while the downtown vacancy rate fell to 11.8 percent. Suburban office markets with the lowest vacancy rates include three in Northern California: non-CBD San Francisco (8.6 percent), San Francisco Peninsula (10.6 percent) and Silicon Valley (10.7 percent).

GlobeSt.com: Are some tenants choosing to buck the trend and move from the CBD to the suburbs?

Monet: The growing demand for downtown locations that is accompanying the economic recovery in the U.S. is squeezing CBD tenants and driving reduced availability, less affordability and increased rental rates in the choicest CBD locations. Net absorption is beginning to reflect a growing interest in the suburbs, and companies are not as eager to move to city centers. As Phoenix office tenants continue to emerge from the recession, suburban office markets, primarily in Tempe, Chandler and the Camelback Corridor—close to employees and offering higher-density parking—are seeing a steady growth in occupancy, according to AZREbigmedia.com. In Phoenix, “Jobs are returning, and with them a steady growth in occupancy that is tightening and pushing rental rates Valley-wide.”

Some CBD tenants are migrating to the suburbs as they get priced out of their locations in the growing economy. Start-ups and expansions, begun in downtown Class B or C locations such as flex warehouse space, may see their best option as a relocation to the suburbs. The decision to make such a move can also emerge from lifecycle changes for maturing companies and their employees. Young professionals don't necessarily settle in CBD neighborhoods for the long haul. They start families, and move back to suburban communities and high quality public schools to raise their children in supportive environments. For these employees, living close to work remains a benefit. Surveys have shown twice as many Millennials prefer to live the suburbs vs. the CBD.

In fact, I feel confident in predicting that urbanizing suburbs that offer easy access to workplaces and a sufficient amount of mixed-use urban amenities will offer some of the greatest real estate opportunities in the near future and beyond.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.