NASHVILLE—Now that the market has emerged from its prolonged slump, it seems to be a trend among industry associations to evaluate methods of remaining relevant in an era of explosive and rapid-fire change. We gathered the three top executive committee members of SIOR to discuss their efforts in this area, including a strategic plan that was months in the making. Included in this exclusive video interview, conducted by GlobeSt.com editorial advisor John Salustri on the convention floor of the association's Fall World Conference, were: president Angela West, SIOR; president-elect Allen Gump, SIOR, CCIM; and vice president Geoff Kasselman, SIOR, LEED AP.

In this video, you'll hear:

• What the association offered to make this conference in Nashville the second-biggest event in SIOR history;
• The importance of a strategic plan;
• Why associations are finding now the time to redefine their relevance through strategic planning; and
• How long-term goals are possible even with short-term office tenures.