SAN DIEGO—National Funding, one of the country’s largest private lenders of small business loans, participated in a recent discussion at the 53rd Annual Equipment Leasing and Finance Association Convention on the topic of the evolution of the equipment leasing industry.

Focusing on the changing landscape of alternative lending, founder and CEO David Gilbert; along with co-panelists Ben Gold, president of Quick Bridge Funding, and Brad Peterson, managing member at Channel Partners LLC; discussed the shifting landscape of the market from the perspective of delivery channels, changing products and changes in customer behavior; best practices and how to avoid common mistakes for marketing effectively to different types of businesses; and how to embrace the evolving technology and offer more than one product.

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