NEW YORK CITY—Manhattan's Upper Fifth Avenue has overtaken Hong Kong's Causeway Bay as the world's most expensive shopping destination, according to a new retail research report, entitled “Main Streets Across the World,” published by Cushman & Wakefield. The report was introduced Wednesday at the MAPIC retail real estate trade show in Cannes, France.

According to the research, the ranking of the most expensive retail locations in each country recorded notable movements this year. Rents in New York's Upper Fifth Avenue hit a record $3,500 per square foot, per year as it leapfrogged Causeway Bay—which saw rents fall by 6.8%—to secure the top spot.

Says John Strachan, global head of retailat Cushman, “New York is once again the most expensive shopping destination in the world and for the first time since 2011—Upper Fifth Avenue also set a new record for the highest retail rents ever recorded. Global gateway markets continue to surge ahead as major brands battle for premier addresses in the top cities.”

The Americas yet again led the way as prime rental values surged ahead by 5.8%, an identical rate to that recorded in 2012/2013. The US and Mexico were the main catalysts behind this expansion, while Brazil acted as a drag on growth.

Adds Matt Winn, Cushman & Wakefield's global retail COO and head of retail in the Americas,Positive economic news, combined with healthy retailer fundamentals, continued to filter through into the USretail market. Prime rents over the year to September were up an impressive 10.6% on the same period last year. Indeed, strong retailer demand and robust tourist numbers continued to support expansions across the country, with gateway cities such a Los Angeles, San Francisco and New York in particular witnessing double-digit growth. The arrival of brands such as Microsoft, which recently announced its first flagship store in New York's Upper Fifth Avenue, further underlined the importance of these premier shopping destinations.”

Assserts Martin Mahmuti, senior investment analyst at Cushman & Wakefield, The trend for major retail brands to experiment with design, layout, content and services, as they reinvent the concept of their flagship stores, is continuing to impact on major gateway city markets and will remain a key factor influencing growth in the year ahead. The growth of online shopping, supporting the polarization in the market in favor of the biggest and the best, will increasingly drive retailer expansion strategies while having a structural impact on local markets.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.