SAN FRANCISCO—Mayor Edwin M. Lee recently launched his Shop & Dine in the 49 initiative, challenging residents to do all their shopping and dining within the 49 square miles of San Francisco this holiday season. Mayor Lee revealed the new Citywide campaign in the Castro neighborhood with District 8 Supervisor Scott Wiener, local merchants and small business leaders.

“Our small business and neighborhood commercial corridors are the lifeblood of San Francisco and each of us can make a big difference in keeping them vibrant by choosing to eat and shop local this holiday season,” says Mayor Lee. “Our residents are sophisticated shoppers and diners that understand the value and quality of goods that they buy and the food that they eat, and I encourage all our residents to take my Shop & Dine in the 49 challenge this holiday season.”

“San Francisco's small businesses are the heart and soul of our neighborhoods and commercial corridors,” says Supervisor Wiener. “Shop & Dine in the 49 honors and recognizes these businesses and all they contribute to our City and our neighborhoods. I can't think of a better way to give back to the community and to ensure the continued vibrancy of our neighborhoods than to shop and dine locally.”

Shop & Dine in the 49 is an initiative developed by the Mayor's Office with the Office of Economic and Workforce Development and the Office of Small Business in partnership with local business groups including: SF Travel, SF Made, Golden Gate Restaurant Association, SF Chamber of Commerce, the Council of District Merchants, and San Francisco Locally Owned Merchants Alliance.

San Francisco has over 90,000 businesses including more than 7,700 restaurants, cafes, food stores, and beverage establishments that employ approximately 100,000 local residents. According to the Controller's Office, a 1 percent increase in spending at restaurants and retailers in the neighborhood corridors would generate an additional $100 million for our local economy. Shopping local creates 57 jobs for every $10 million in consumer spending compared to online shopping which creates only 14 jobs for every $10 million in spending, according to Advocates for Independent Business (AIB), a coalition of trade associations and other organizations that represent locally owned, independent businesses serving a consumer market.

The Mayor also revealed a holiday construction moratorium downtown and on major commercial corridors where 50% of the frontage is devoted to business. The routine moratorium reduces disruption and impacts to commercial businesses and shoppers. It began Thanksgiving Day, Thursday, November 27th, for construction projects that impact the roads and traffic at high pedestrian and vehicular corridors will stop between the hours of 7:00 a.m. and 10:00 p.m. Contractors will resume normal work and construction hours after the New Year.

The moratorium is imposed on a yearly basis by the Municipal Transportation Agency and applies to blocks in the central downtown shopping districts and elsewhere in the City where more than half of its properties are business establishments. Emergencies and urgent matters are excluded from this moratorium.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.