PLAINSBORO, NJ—Onyx Equities has begun a $2 million renovation project at Plainsboro Plaza, a 218,000-square-foot shopping center Onyx purchased in 2013. 

Onyx plans to invest about $2 million in capital improvements that will increase brand visibility and improve traffic flow. Renovations include modern facades with larger signs, new landscaping, a new 58-foot landmark tower, new directional signage, a new pylon sign at the intersection of Schalks Crossing Rd. and Scudders Mill Rd., three new pylons at the plaza's entrances, and a reconfiguration of the parking field. Upgrades began last summer and are scheduled for completion in spring 2015.

“We are making every effort to maximize tenant and shopper experience,” says Joel Dicker, senior vice president of Retail Leasing and Development, Onyx Equities.  “We are especially thrilled about the new 20,000 square feet of leasing activity since the start of the renovations. We have re-infused vitality into Plainsboro Plaza and look forward to announcing more store openings in the near term.” 

Located at the intersection of Schalks Crossing and Scudders Mill Roads, near Route 1, the shopping center offers business owners high daytime volume and a strong local demographic profile. Currently, a diverse array of restaurants, retail stores, healthcare and personal services occupy space at the center, and since taking ownership Onyx has leased a combined 20,000 square feet to Indus American Bank and junior anchor tenants Lightbridge Academy and Planet Fitness.

For each asset Onyx Equities owns or manages, the firm deploys a custom-built mobile communications and management system that provides on-site managers with real-time data, facilitating cashflow tracking, lease reporting, managing tenant requests, and scheduling of maintenance assignments.

R.J. Brunelli & Co. is the exclusive listing agent for all inquiries.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].