NEW YORK CITY—The Naftali Group has sold the Bergen, a luxury rental apartment building located at 316 Bergen St.—in the Boerum Hill neighborhood of Brooklyn—for just over $52 million. The buyer, a private European investor, did not wish to be identified. The building just was delivered in May but it leased up quickly, reaching 40% leased just ten days after it debuted.
“We were one of the first developers to see the potential of this neighborhood, and we were able to fill a void in the market no one else was addressing,” says Miki Naftali, chairman and CEO of the Naftali Group. “The Bergen successfully raised the stakes for rental properties in the neighborhood, bringing greater expectations for high-end design and first class amenities and services to the area.”
The transaction was brokered by Woody Heller, Will Silverman, and Eric Negrin of Savills Studley. With this transaction, the firm has completed one of its first property transactions through Savills' international network just a few months after Savills' purchase of Studley.
Says Woody Heller, executive managing director and group head of Studley's capital transaction group, “This was a highly sought after asset as Brooklyn continues to attract a growing audience of buyers. In fact, several finalists were off-shore groups that were new to the market.”
Adds executive managing director and head of US capital markets for Savills Studley Borja Sierra, who was instrumental in identifying the purchaser, “This is an ideal investment for offshore purchasers; it offers safe returns and compelling growth prospects in a market that is well positioned for the future.”
The Bergen features a wide range of amenities including landscaped roof deck furnished with cabanas, private dining areas, an outdoor shower and BBQ. The roof deck also offers dramatic views over the historic low-rise neighborhood that surrounds it. Other amenities include a fitness center with an outdoor workout space and yoga deck, a landscaped outdoor lounge and a media lounge with wet bar entertainment area. The building also includes a full-time doorman, concierge services, a laundry facility and onsite parking.
The Bergen is a short walk from the trendy Atlantic avenue and the serene Prospect Park, as well as centrally located near a number of transportation options. Additionally, the building is a few blocks from the recently opened Whole Foods, Brooklyn Academy of Music and the Barclays Center.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
