The Online/Brick & Mortar Debate Shifts

NEW YORK CITY—At RECon in May, Rick Chichester, president and CEO of Faris Lee Investments, indicated that if there’s any catching up to be done in the multi-channel shopping debate, it has to fall to the online guys, not the brick-and-mortar crowd.  Since then, web-based sellers have started to follow Rick’s prediction, with Amazon serving as the poster child for the movement to hard assets. In this exclusive video interview at ICSC’s New York National Deal Making Conference, Chichester talks about the fulfillment of that prediction, and then goes on to predict what lies ahead.