BLUE BELL,PAKeystone Property Group is banking on dramatic design and amenity upgrades to attract tenants to VEVA, its 425,000-square -foot office complex in Blue Bell, PA. The reinvented space, formerly known as Sentry Park West, has been upgraded and revamped into a contemporary office campus designed to compete with more recent urban core developments.

“We had purchased five buildings in 2013 and had the opportunity to purchase two more buildings, and this gave us the opportunity to make it a cohesive park,” Keystone partner Richard Gottlieb tells GlobeSt.com exclusively. “VEVA builds upon our earlier efforts to create a state-of-the-art business environment at this address. We are effectively taking our vision to the next level with VEVA, which combines best-in-class office space with an environment that will better promote vision, collaboration, and great ideas.”

VEVA's reinvention is based on Keystone's approach to integrating modern lifestyle design and inviting common spaces with the park's workspace offerings.

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Steve Lubetkin

Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].