IRVINE, CA—RealtyTrac said today that 30-year data industry veteran Jon Cohn has joined the company as senior vice president of data products. In this role, Cole will leverage RealtyTrac's expansive datasets into products that will benefit various industry verticals.

RealtyTrac recently entered the data licensing business with a nationwide property-level dataset of tax, deed and mortgage records for over 130 million parcels nationwide. This robust database is in addition to its proprietary foreclosure database of more than 20 million current and historical foreclosure records and local neighborhood and environmental data. Jon has been tasked with designing and building data-based products that will serve a multitude of verticals such as direct marketing, real estate, insurance, value added resellers and more.

“With the convergence of big data, analytics and multiple data sets in real estate and marketing industries, Jon adds a perfect blend of skills to our team and to this new role at RealtyTrac,” said Jamie Moyle, RealtyTrac CEO. “As we look to develop integrated products that offer a unique value proposition for our customers, Jon's experiences in database marketing, identity/fraud mitigation and new media applications will help us transform our robust database into industry-leading solutions for a broader customer base. We are pleased to have him on board.”