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Have Consumers Moved On?

IRVINE, CA—In the final piece in our series about the future of the mall, locally based Scott Hook, an EVP at Coldwell Banker Commercial Alliance, tells GlobeSt.com's Natalie Dolce that smart mall owners are redesigning properties into a more mixed-use asset.

By Natalie Dolce | Updated on January 23, 2015

IRVINE, CA—“There are those that argue consumers have moved on from shopping at the mall in favor of online purchasing—the naysayers who claim it’s just more convenient to place an order on Amazon.com or that the outdated post-Thanksgiving Black Friday has given way to the more popular Cyber Monday.”  

So says Scott Hook, EVP at the Orange County office of Coldwell Banker Commercial Alliance, when asked about whether or not the traditional American shopping mall was going away any time soon. “While the dynamics of what we have come to expect from malls may be changing, this is still a viable component of the overall retail sector,” he says.

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