ATLANTA—E-commerce is fueled by efficiency. According to NAIOP's observations, customers demand next-day delivery, ability for in-store returns and access to shop on mobile. Retailers must respond with well-located fulfillment centers, scalable distribution channels and fast solutions. And sometimes that means e-commerce plays are trading clicks for bricks.

GlobeSt.com caught up with Thomas Bisacquino, NAIOP President and CEO, to get his insights on E.CON '15: The E-Commerce Conference. But he also offered some keen insights into what's changed year-over-year with regard to e-commerce's impact on commercial real estate in part one of this exclusive interview. Be sure to come back to this afternoon's Southeast edition for part two, where Bisacquino will offer more e-commerce insights you need to know.

GlobeSt.com Last year's E.CON focused on how e-commerce and today's on-demand consumer lifestyle is redefining industrial real estate. What's the focus this year?