LOS ANGELES—Briana Krank is an associate in the Downtown Los Angeles office of Avison Young, focusing specifically on the San Fernando Valley office market. She is part of a 12-person tenant representation team, working closely with principals, Ted Simpson and Scott Steuber. She joined Avison Young in June of 2013 after a six-year tenure at Platinum Equity in Beverly Hills. She earned her B.A. at CSU Monterey Bay, where she served in student government, was active in the volunteer community and played on the women's soccer team.
GlobeSt.com: As a young professional, what strategy have you taken to break into the commercial real estate industry?
Briana Krank: I am completely immersed in my market. I make it a priority to know what is going on with all of the prominent businesses in the Valley and I serve as a connector for people. Personally, my strategy is to work extremely hard and to treat clients, prospects, and other brokers as I would want to be treated. I am honest, fair and diligent and I seek out the same qualities in my collaborators. Moreover, I'm on a great team of very experienced and talented professionals at Avison Young which is one of many reasons why it is an ideal company for me. I have found the collaborative nature of my team and the client-focused model of the company to be very effective.
GlobeSt.com: What advice would you give young people looking to make it in the brokerage business?
Krank: Work hard to build a book of business and then work even harder to make your clients happy. You need to possess the ability to create opportunities for yourself. Talk to as many people as you can in order to find prospects, mentors, and referral sources. Take what you admire in the people you work with and modify their effective characteristics to create your own style.
GlobeSt.com: Tell me about the San Fernando Valley office market and why you have chosen that as your area of expertise?
Krank: The Valley is a very business-friendly region with a great sense of community and a varied selection of office product. My clients are able to obtain the most value for their money here because there are abundant amenities, however, rental rates are lower than many other communities in the LA market.
GlobeSt.com: What is the market outlook like for the San Fernando Valley in 2015?
Krank: I think it's going to be a great year. The market has been gaining momentum over the past few years and we are now arriving at the point where people are comfortable with the state of the economy. Many businesses are becoming more profitable and we are seeing some exciting development. The Warner Center Specific Plan is going to create a more modern feel in Woodland Hills, as it is designed to beautify the community and make it more pedestrian-friendly. There are also some interesting creative office projects like The Ranch and The Press in Van Nuys, which are very modern and appealing. Hopefully we will see more of this sort of activity, which will catapult the Valley into an even more attractive destination for companies.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
