AUSTIN—IdealSpot, an Austin-based real estate analytics startup, has officially announced the launch of its business.

Bryan and Jeffrey Eisenberg, founders of the Digital Analytics Association, and Marc Smookler and Andrew Hunter, startup veterans from the big data and automation industries, started the business last summer, when the partners realized they could harness big data to help every business identify optimal locations for their business. IdealSpot provides affordable real estate risk analysis to clients in a simple, cost-effective and timely manner.

“When I met my co-founders Marc Smookler and Andrew Hunter, I shifted to the world of brick and mortar retail to bring the power of big-data analytics to the science of site location and democratize it so that any one could afford it,” Bryan Eisenberg told GlobeSt.com.