Streeter Place Renamed, Starts Renovation

CHICAGO—The downtown residential market has been booming, and the quick pace of development will certainly increase the competition for new residents. In fact, even established communities are deciding to launch upgrades. Streeter Place, for example, a luxury apartment community in Chicago’s Streeterville neighborhood, has just decided to change its name to Atwater Apartments begin renovating all 480 residential units, as well as the community’s common areas.

“Even though we are only a 6-year-young luxury apartment building, we wanted to make sure our amenities continue to match or exceed the rising supply of high-end apartments currently being built downtown,” says Emily Carnes, leasing supervisor at Atwater. “Because of our prime location and amenities, we have residents who have been with us since we opened in 2009, and we want to keep it that way. Our goal is to evolve and grow with the needs of our residents and we are doing that by making them a part of our rebranding process.”