SAN FRANCISCO—The Transbay Joint Powers Authority is seeking parties interested in sponsorship/naming rights for the iconic Transbay Transit Center. The massive development project will link the entire Bay Area through 11 different transit agencies and further activate San Francisco's thriving South of Market neighborhood with more than 9,290 square meters of retail and restaurants.
Work began on the $1.6-billion first phase of the Transbay Transit Center back in 2010, as Globest.com reported. The new transit center is scheduled to open in 2017.
The TJPA's Request for Proposals offers an opportunity for placement of the sponsor's name/identity, brand, or logo throughout the entire 139,355 square meter Transbay Center, including the bus ramp connection to the San Francisco–Oakland Bay Bridge, the Grand Hall, lobbies, entrances, the 22,000 square meter Rooftop Park and its Children's Playground, Amphitheater, Gardens, and Main Plaza, art installations, digital information displays, bike facilities, and a mobile location-aware application. The sponsor's name or logo will also appear on tourism publications, transit publications, schedules, and maps.
According to the Transbay Joint Powers Authority, sponsors will have unparalleled opportunities to reach millions of transit riders, retail and restaurant patrons, workers, residents, and tourists in the new heart of downtown San Francisco.
The TJPA is the public agency charged with developing the Transbay Program, a $4.5 billion project to replace the former Transbay Terminal at First and Mission Streets in San Francisco with a state-of-the-art, multi-modal transit center that will connect eight Bay Area counties and the State of California through 11 transit systems, including a rail extension into downtown San Francisco. The Transbay Program is the center of San Francisco's new Transbay Transit Center District, a transformative, transit-oriented development plan that will concentrate residential and office growth around the Transit Center while providing gracious public spaces and amenities.
The Transit Center will be one of the most popular retail and open space venues in the most dynamic retail, office, and residential market in the United States. Pedestrian bridges will connect three new high-rise buildings, the 326-meter Salesforce Tower, 243.8-meter 181 Fremont Tower, and another 228.6-meter tower adjacent to the Transit Center, to the Transit Center's 22,000 square meter Rooftop Park, providing direct access to the Center for thousands of office workers, visitors, and residents.
Sponsorship at the Transbay Transit Center is an opportunity to name a new urban destination that will redefine downtown San Francisco, one of the most dynamic cities in the world. Set to change the city and urban history, the Transit Center is an iconic building which is permeable, accessible, secure, and welcoming to transit riders, neighborhood residents, visitors, and the surrounding business population. It will be pivotal in connecting all of California, from San Diego to Sacramento, and its brand will literally travel the state.
The sponsorship/naming opportunity is expected to:
- Enhancecorporate identity by association with an inspiring, iconic civic landmark in the heart of a vibrant new downtown
- Increasemarket capitalization through brand recognition
- Provide exposure through concerts, performances, and cultural events
- Reinforce the Sponsor's commitment to the Transbay Neighborhood and the City of San Francisco
- Connect with the Bay Area arts community through support and endorsement of the region's most distinctive public displays of art
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
