ATLANTA—E-commerce strategies are constantly evolving, but there are some apparent trends for the coming years. Fulfillment centers are increasingly being located near large population centers and more of them are being located in the eastern half of the U.S. where 70 percent of the nation’s population lives. That’s a consensus from a panel of real estate service providers and consultants examining key site selection drivers at NAIOP’s E.CON.

Moderator K.C. Conway, senior vice president of credit risk management for SunTrust Bank, noted the large capacity in the eastern U.S., freed up over the past few years as the U.S. military wound down operations in Iraq and Afghanistan.

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