LOS ANGELES—Townscape Partners is planning a mixed-use multifamily development on the east end of the Sunset Strip, adjacent to Chateau Marmont. Located at 8150 Sunset Blvd. on one of the largest contiguous parcels of land on Sunset, the property will feature 249 units, and will be designed by world-renowned architect Frank Gehry.

“There is virtually no residential community along the Sunset Strip, yet the immediate areas surrounding the Strip are the most desirable and in demand places to live in Los Angeles,” Tyler Siegel, a partner at Townscape Partners, tells GlobeSt.com. “Further, there are very few opportunities afforded by a site this large, to accommodate a critical mass of retail and restaurants that will serve the residential population in and around the project. It has been our goal to introduce world-class architecture and the highest quality construction to create a one-of-a-kind project in a very special location that will set the bar high for future development in the City.”

Gehry will redesign the corner parcel of land, where the Garden of Allah hotel once stood until it was demolished in 1959. While plans are still in the works, and official renderings won't be released until the spring, Townscape Partners have revealed that the design includes a central plaza, emphasis on walking paths and bicycle paths and an open-air rooftop. The property will also feature ground floor restaurant and retail space. The project is set to capitalize on the diverse retail and foot traffic on the strip.

“The Sunset Strip is an interesting place in that it has a rich history and yet in some respects is a complete blank canvas,” says Siegel. “There is no architect in the world who understands better than Frank the context of the site and its history as the Garden of Alla. And one only has to look to the recently completed Louis Vuitton Foundation in Paris to understand that Frank is at the peak of his creativity and innovation.”

It's true that demand for housing along the Sunset Strip is high. Last year, San Diego-based developer Pathfinder set out to capitalize on the demand with the purchase of $50 million in single-family homes adjacent to the Sunset Strip. It plans to spend $1 million to $2 million per home on renovations to resale them at the top of the market.