PORTLAND—With rising demand and dwindling supply of creative office space in the central city, building owners are moving to deliver some highly attractive space into the market over the next 12 months. One of the buildings likely to be eyed closely by creative tenants, according to sources, due to its storied history and modernist design is 1320 Broadway.

The building was acquired by Seattle-based Urban Renaissance Group and New York City-based Clarion Partners last fall for $14.2 million. Long known as the Oregonian Building because it served as the newspaper's headquarters from its completion in 1948, the six-story structure was designed by renowned Portland architect Pietro Belluschi.

The owners, who embark this week on a multimillion dollar renovation of the storied building, have engaged local design firm Allied Works Architecture to restore the feel of Belluschi's original concept while making the building a modern creative workplace.

According to local sources, the space will become the largest single block of creative space available in downtown Portland by early 2016. Once completed, the renovated building will offer up to 170,000 square feet of class A+ creative space in one of the most appealing areas of the city.

The building is situated close to mass transit, including dedicated stations for MAX light rail, the Portland Streetcar and numerous bus routes. The immediate neighborhood features a host of retail and leisure amenities, all within walking distance. Portland's Cultural District is immediately west of the building, and includes the Portland Art Museum, Oregon Historical Society, Schnitzer Concert Hall and Portland State University.

The owners have engaged a team led by Jake Lancaster, Andrew Rosengarten and Buzz Ellis of JLL to handle the office leasing and Rob Moneyhan and Brian Greeley of Urban Works will handle retail leasing.

“This is a building that really checks all of the boxes in terms of amenities as well as having the kind of cool factor that can really differentiate creative users from their peers and wow their employees,” says managing director Lancaster. “With the owners investing significant capital and going the extra mile in returning this building to its original glory, we see a bright future for 1320 Broadway.”

The interior of 1320 Broadway was altered many times over the years to accommodate the newspaper's needs. Allied Works has crafted a design scheme to restore the feel of Belluschi's original concept while updating the building's look.

The lobby, now enclosed by a drop ceiling, will be restored to its original 28-foot height allowing abundant natural light into the renovated space from 20' tall clerestory windows along the building's Broadway frontage. Among the other prominent features of the renovation are:

  • Exposed, board-form concrete ceilings with floor-to-ceiling heights of 14' with multiple areas of double height elevations measuring 28';
  • Efficient, 40,000-square-foot open floor plates with extensive window lines;
  • Two private east-facing outdoor terraces (on the fourth and fifth floors) offering expansive views;
  • West-facing outdoor terrace with views of West Hills and downtown providing an area for building tenants to socialize as well as hold outdoor events and meetings;
  • In a nod to the building's past life as a grand civic space where the passing public could watch the Oregonian's presses roll, the owners are adding a new entrance and storefront windows along Broadway to restore visibility into the building and also let in more natural light;
  • Ride in-Ride out bike parking for up to 200 bicycles in the building's remodeled lower level, which also will include private showers, lockers and towel service.

“For years, the building has had its back turned to the street. Our goal, with the team from Allied Works, is to open up the Broadway façade and reconnect the building to the neighborhood, returning Broadway, from Jefferson St to Columbia St, to its former position as a vibrant part of downtown Portland. On the inside, by peeling back the layers of improvement, we will be exposing some of the most interesting office space that we've seen in Portland,” said Tom Kilbane, head of URG's Portland office.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.