NEW YORK CITY—At one time, asserting that Brooklyn was the next great frontier might raise the eyebrows of a room full of industry exectuives. But today, additional boroughs are on the map while Brooklyn's popular spots already have evolved, sending industry investors, developers and financiers into other pockets of the borough, according to a panel of experts who spoke during a Real Estate Services Alliance meeting Thursday in Midtown.
“People are talking about DUMBO properties exceeding $1,500 per square foot and, in some parts of Brooklyn, it's over $2,000,” said Jonathan Nachmani, SVP, the Jackson Group.
The company has seen retail rents on Fulton and Bedford streets hit $300 blocks, he noted. “There are no other $300 blocks in the boroughs.”
Added Seth Pinsky, EVP, fund manager and metro emerging markets director at RXR Realty. “We've been out raising $350 million to $400 million for this strategy of investing in the boroughs and suburban downtowns. We took investors on tours of Brooklyn, Long Island City and downtown Yonkers and by the end it was fascinating to see the light bulb go on. Only when non-New Yorkers are in the middle of it can they see what's happened and what's likely to happen going forward.”
Lenders have noticed a difference in the market too. “Manhattan has always been the most attractive part of the city to real estate investors and bond buyers,” contended Bill Weber, managing director of Cantor Commercial Real Estate. “Now, trophy properties in the boroughs, can serve as the anchors to a pool of CMBS loans.”
Meanwhile, David Brause, president of Brause Realty and chairman of the Long Island City Business Improvement District, also is seeing interest in Queens' Long Island City neighborhood hit new heights, prompting his company to even look beyond the area.
"There's about a 4.8% vacancy rate in Long Island City office, so there's not even much there. We're looking at far flung suburbs. The fact that you're seeing RXR, Jamestown Properties and Vornado Realty Trust buy office properties in Long Island City away and upgrading the heck out of them is kind of amazing. What Jamestown did for Chelsea Market in Manhattan is what it's going to do with the Falchi Building, where it's bringing in artisanal food tenants.”
Nachmani is watching what happens next in the more industrial corners of Brooklyn, he said. “Let's see what happens in Gowanus, where prices are north of $200 per square foot. If we see a rezoning there or there begins to be residential properties, then you may see a relocation to Industry City.”
The latter area is “ripe for development,” noted Pinsky, who has his sights set on some surprising markets. “We're looking at industrial property in Maspeth, Queens and we're looking at a property in East New York.
He continued, "I've always felt that St. George, in Staten Island, is a neighborhood that's been waiting for its moment. It's one ferry stop away from the Lower East Side, and one million tourists ride the Staten Island Ferry every year.
The ferris wheel and other attractions coming there will become an excuse for them to get off of the ferry and visit the area. When the mall opens there, I think people will be shocked by the transformation of the neighborhood.
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