CANNES, FRANCE—The design of East 37th Street Residential Tower, the dynamic new Midtown-Manhattan high-rise conceived by the New York office of global architecture and design firm Perkins+Will, has been unveiled on the occasion of a major international honor. The new slender, 65-story building currently in design, has been recognized this year with a MIPIM Architectural Review Future Projects Award in the Tall Buildings category, the firm's third award of this kind.

At over 700 feet tall, the 150,000-square-foot condominium tower represents another in a series of major projects in New York by Perkins+Will, where the firm has recently designed highly anticipated and acclaimed projects, including the programming and design services for the 3.7 million square foot United Nations Building and Lehman College's LEED platinum Science Building, among others.

This latest announcement of the high-rise commission by developer Nef of Turkey, and the MIPIM award, showcase Perkins+Will's innovative approach to urban architecture, the firm says. The East 37^th design is a concept specifically tailored to the Midtown Manhattan context and the client's unique brand.