AUSTIN—Baltimore, MD-based Under Armour has Austin game.

The footwear, apparel and equipment brand, which purchased Austin-based MapMyFitness in 2013, has made further inroads into the capital city with the opening of its Connected Fitness digital headquarters in downtown Austin.

“We built and designed this building with the Under Armour brand in mind,” a spokesperson for the company told GlobeSt.com. “It was important to have a location that addressed all of our needs [room for growth, access to downtown running/cycling trails]. The corporate design team hand-picked every feature, including the mission values on the walls, to the standing desks. It was important to have a space that resonated with our company culture.”