IRVINE, CA—Auction.com has rolled out an incentive program offering commercial real estate brokers $10,000 for every qualified property they list on the Auction.com platform. Payments will be made at signing and regardless of whether the qualified property sells. The program, intended to introduce brokers to the benefits of partnering with Auction.com, runs through April 30, 2015.
“Our platform is intended to be a value-added resource for brokers – something that enhances their business by providing them with access to a broader pool of potential buyers and helps ensure a faster close,” said Jeff Frieden, co-founder and CEO of Auction.com. “Once a broker experiences all the benefits that a partnership with Auction.com offers, they rarely go back to conducting business as usual.”
Working with Auction.com offers brokers and the building owners they represent multiple advantages, the firm say. The platform delivers global exposure with a multi-million dollar marketing program that includes a combination of print advertising, asset-specific direct mail programs and targeted emails to real estate investors. Auction.com has a 98% close rate, with most closings taking place less than 30 days after the winning bid is submitted on a property. And, the company has an extensive and growing database of international investors looking for U.S. real estate.
“We've successfully helped brokers expand their markets and find buyers from around the block to around the world,” noted Joseph Cuomo, senior vice president and director of business development. “More than half of the people who buy commercial properties on Auction.com are from a state other than where the property is located, and very often we are able to help brokers find buyers that they may not have been targeting.”
Auction.com's $10,000 broker offer is paid in addition to commissions earned by the broker. Program requirements are as follows:

• Properties must have a value of at least $2 million to qualify (all property types other than land will be considered)

• Agreement must be signed by April 30, 2015

• Submitter must hold a valid real estate broker license and must submit a W-9

Interested brokers can visit www.auction.com/10k for the full list of qualification requirements and additional program details.