ATLANTA—Sterling Organization just bought another retail asset in metro Atlanta. The Palm Beach, FL real estate firm snapped up Market Center in Roswell, GA, an affluent and growing suburb of Atlanta, in an off market deal.

GE Capital sold the retail asset to the firm's institutional fund, Sterling Value Add Partners II. The price was $8.63 million.

"We like the macro fundamentals of the Atlanta market and believe the current positive momentum will help float all boats,” Brian Kosoy, managing principal, president and CEO of Sterling, tells GlobeSt.com. “But our investment decisions are more heavily weighted to microeconomic factors and related opportunities that present themselves at specific properties at specific locations.”