NEW YORK CITY—An unexpected change just came to Brooklyn's sizzling hotel scene—even though the impacted property is not yet open.
The 260,000-square-foot hotel development in Williamsburg formerly known as “Level Hotel,” has been renamed, “The William Vale,” paying tribute to the history of the site. The 21-story project is slated for completion in early 2016.
“'The William Vale,' is derived from the name of a mid-1800s Brooklynite whose property boundaries encircled the location of the site,” explains Mordy Steinfeld, director of operations and development with Riverside Developers, the company behind the project.
“The name serves as a historical cornerstone as we balance our project's forward looking nature in terms of architecture and design,” he continues. “We're confident we'll be regarded as a desired destination in the community with our new brand, shopping space, public outdoor walkway and incoming restaurateur.”
The William Vale will be comprised of 183 rooms, including 25 suites, each with an adjoining balcony, conference and meeting space, ballroom that can hold nearly 300 people and rooftop pool. In addition, the project brings a 20,000 square foot public green space for pedestrians and approximately 20,000 square feet of retail to market.
“To complement our new name and concept, we're actively pursuing opportunities to recruit brands that align well with our overall aesthetic and lifestyle,” says Steinfeld. “We know incoming tenants will recognize the long-term value opportunity to be a progressive member of an evolving neighborhood.”
Located in the heart of Brooklyn's Williamsburg neighborhood, on Wythe avenue between North 12th and North 13th streets, the William Vale is entertainment venues such as Brooklyn Bowl, Brooklyn Brewery and Output, as well as dining destinations on Bedford avenue.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
