NEW YORK CITY—Heritage Equity Partners has unveiled plans to develop the Williamsburg Generator, a ground-up, 400,000-square-foot building in the heart of the Wythe avenue district in North Williamsburg.

This Gensler and HWKN-designed project at 25 Kent Ave. will be Brooklyn's first ground-up speculative office building in 40 years. It will run a full square-block between North 12th and North 13th Streets between Wythe and Kent avenues, providing breathtaking views of the soon-to-be-expanded Bushwick Inlet Park, the East River, and the Manhattan skyline. Heritage Equity partnered with the Rabsky Group to purchase the property in 2012.

The property's design—blending the area's industrial past with its creative present, a mix of traditional brick and glass to maximize light exposure—is critical to The Williamsburg Generator's overall flow, aesthetic, and function. The stacked, flexible layout provides modular space for makers of all kinds to run from incubation through the full life cycle of their development, yet also provides larger space for more mature companies.