LOS ANGELES—Playa Vista has seen tremendous rent growth, according to David Nagel, president and CEO of Decron Properties, who tells us that rent growth is one of the reasons his firm is so bullish on the multifamily market. To find out more, we sat down with Nagel for an exclusive interview, where we chatted about:
- Multifamily market trends
- What tenants are looking for in multifamily properties
- The firm's interest in value-add play
Nagel also shared his wisdom on the multifamily panel at the recent RealShare L.A. conference, where he, along with his fellow panelists, talked about the rising land costs, the strict entitlement process and the rising supply in the L.A. market. “If we can provide the L.A. Fitness experience, we can raise rents and achieve a healthy ROI of 15%,” he said on the panel. “With that, if you're raising your rent by 25%, you're turning over your entire tenant roster; maybe 10% will stay, but the rest are all new.”
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Kelsi Maree Borland
