Are you effectively communicating with Generation Z for you student housing marketing strategy? GlobeSt.com recently caught up with Alexis Krisay, a partner and the vice president of marketing for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market, to get her take on the latest trends.

GlobeSt.com: How are you currently leveraging video for your leasing strategy?

Krisay: Digital platforms are continuing to optimize video content vs. any other form of content, which means that your audience is much more likely to see video online. Gen Z is looking to engage with quick and easy content and is 68% more likely to engage with video.