COLUMBUS—Economy hotels have become more popular throughout the US, and now Red Roof®, one of the nation's leading brands, is expanding its reach into Canada. The Columbus-based company just signed a twenty-year deal with developer Glenn Squires to build and brand forty hotels across that country.
“There is no real economy segment in Canada,” Phil Hugh, chief development officer, Red Roof Inn, tells GlobeSt.com. “Limited service hotels generally have higher rates than their US counterparts, so offering a true economy brand with a large US footprint offers a unique development opportunity for the Canadian market."
The first four hotels will open by 2016 in Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia. Red Roof and Squires' Pacrim Hospitality Services Inc. plan to build new hotels rather than use conversions, with most built as Red Roof PLUS+® properties, Red Roof's enhanced and upgraded offering.
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
