LOS ANGELES—Earlier this month, Inland American Real Estate Trust, Inc., changed its name to InvenTrust Properties Corp., the final step in becoming an independent brand from its sponsor, Inland Companies. The name change comes after the company successfully completed its self-managed transactions and spun-off its lodging platform. Along with the name change, the company is developing a new identity with a focus on multi-tenant retail acquisitions and student housing markets. To find out more about the name change, the new firm's goals and investment strategy and what the industry can expect, we sat down with InvenTrust Properties president and CEO, Thomas P. McGuinness for an exclusive interview.

GlobeSt.com: Please tell me about the history of Inland American Real Estate Trust, Inc. and why you decided to change your name at this time.

Tom McGuinness: Since our inception in 2005, we amassed a diverse portfolio of retail, hotel, student housing, multifamily, office and industrial asset classes. This size and diversification also required a distinctive strategy, which we have been executing on since 2012. This strategy included focusing and tailoring our portfolio into three distinct platforms: lodging, student housing and multi-tenant retail.

On December 31, 2014, we completed the final piece of our self-management process, which has allowed us to expand our corporate infrastructure with important senior level ?hires and upgrade technology processes and systems, so that we can operate as a fully operational and independent company. As of December 31st, 2014, the retail portfolio consists of 125 (including our JV portfolio) open-air centers in 24 states, with over 18 million square feet of retail space.

Upon the successful completion of the self-management transactions in 2014 and the successful spin-off of our lodging platform in February of this year, the time was right to highlight and develop a brand independent from our sponsor. With our in-house acquisitions team to source and manage our strategic acquisitions, InvenTrust Properties Corp. will focus on expanding our multi-tenant retail platform, with acquisitions of open-air centers in select markets where there are opportunities for growth.

GlobeSt.com: Is there significance to the name that was chosen?

McGuinness: It is a creative combination of three important foundation pieces of our company: “In” stands for innovative solutions; “Ven” stands for venue and retail. The name also expresses the partnership we have with our retailers for continued success.

GlobeSt.com: Does the name change come with any significant changes to the operation of the company?

McGuinness: Many of our changes, which I detailed above, have already occurred over the last three years: a focus on retail and student housing asset classes, self-management and new technology to continuously improve our processes. Significantly, we have moved to a direct leasing model in three of our core markets: Atlanta, Dallas and Houston. In these regions we have “boots on the ground” market knowledge, with leasing and property management teams that work and live in the communities that our shopping centers serve. We will continue this strategy as our retail asset base concentrates in growth markets. Additionally, we have made, and will continue to announce, the hiring of senior personnel with deep bench strength in the retail arena. We have a “Think Like a Retailer” mentality to leasing and operating our centers, at every level of the organization. All of these, and future changes, will build high performing platforms positioned to grow and maximize shareholder value.

GlobeSt.com: Is the company still affiliated with The Inland Companies?

McGuinness: InvenTrust Properties Corp. is a completely independent entity. On December 31, 2014, we completed the final piece of our self-management process by integrating the property management team. Self-management has allowed us to expand our corporate infrastructure with important senior level hires, and upgrade technology processes and systems, so that we operate as a fully operational and independent company.

GlobeSt.com: What market characteristics are you looking for, before you invest in a market or property?

McGuinness: Job growth, increasing wages and population growth are all fundamental characteristics shared by markets we look to invest in. We will also look for opportunities to pursue attractive and accretive acquisitions in these markets in desirable locations with higher-than-average traffic patterns and limited supply growth. We believe investment opportunities exist in this space, particularly as national and regional retailers continue to place a premium on retail space at premier properties in leading markets. We are engaged with our communities, we understand local economic development and we work collaboratively with our retailers to achieve shared success. We may also opportunistically dispose of retail properties to take advantage of market conditions or in situations where a property no longer fits within our strategic objectives. We will look for opportunities to rotate the proceeds from these potential dispositions into our targeted retail markets, which we believe will drive stockholder value.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.