SAN DIEGO—DTZ has represented developer Cruzan in its 45,000 square foot lease with GoPro, enabler of some of today's most engaging content, at Cruzan's MAKE coastal redevelopment in Carlsbad, CA. GoPro will serve as MAKE's anchor tenant.

DTZ managing directors Brett Ward and Aric Starck represented Cruzan. MAKE is a 175,000 square foot office redevelopment project on the coast of Carlsbad. Housed in an industrial warehouse that was formerly home to the wholesale floral trade, most of the existing building was reused in the new design. The space has been redeveloped under the overarching theme of making, to inspire the formation of new ideas and products. The expected result is that this workplace will be a big draw for talented employees, particularly millennials that currently make up 40% of the US workforce, according to an analysis by the Georgetown University Center on Education and the Workforce. That figure is projected to grow 50% in the next five years, according to the US Bureau of Labor Statistics.

“The space has received a lot of attention as of late and for good reason,” said Ward. “It will take full advantage of the coastal location with interior workspaces that spill outside, outdoor work and meeting spaces, storage for surfboards and bikes, a cafe with outdoor seating, rotating food trucks and a cutting-edge, integrated fitness center. There will also be an outdoor amphitheater that GoPro and other tenants can use to host special events. It's the type of community-minded work environment that will have employees coming to work on Mondays with smiles on their faces.”