LOS ANGELES—Los Angeles-based developer Caruso Affiliated has hired Chris Baccus as SVP of digital marketing. Baccus will lead the digital strategies for several Caruso affiliated brands, which will include digital advertising, social media and the company's web and mobile sites. He will be based in Los Angeles and report to chief marketing and communications officer Judy Johnson.

“Working for a company that's innovating an industry is always an exciting place to be,” Baccus tells GlobeSt.com. “I'm ecstatic to be part of a team led by Rick Caruso that has a clear vision and that continues to evolve and transform the retail and residential experiences, not only for the benefit of tenants, but a mutual benefit for the guests.”

Baccus joins the firm from Golin, where he served as the executive director of digital for the western region, managing digital marketing and social media relations for the firm's clients, which included Nintendo, Toyota, PetSmart, and Nestlé. While at the company, he successfully doubled the digital practice revenue. In his seasoned career, he has also worked as executive director of digital and social media for AT&T, and has held executive strategy positions at creative agencies including Wunderman and Digitas.

As the SVP of digital marketing, Baccus will leverage his extensive experience to provide a cohesive brand experience for guests. “The team I'm leading is responsible for the digital presence of the organization,” he says. “Our guests enjoy coming to us because we provide something unique and positive with incredible service.  The digital experience should do the same. My goal is to understand our guests' needs and wants and then to exceed that expectation in digital form in a way that aligns with our brand promise.”  

Caruso Affiliated is known for its top-tier retail and mixed-use facilities. The company also recently purchased an office property that it plans to transform into a creative office hub with the same brand experience as its other phenomenally popular properties. And, according to Baccus, the digital platforms are no different. “Like our approach at the property level, it's about delivering innovative, immersive experiences with exceptional service to our community,” he explains. “The goal is to make that happen across digital channels and to lift overall brand experience so guests see what makes Caruso Affiliated exceptional among other retail and residential choices.”