SCOTTSDALE, AZ—“There's a risk people don't understand. If something goes wrong you need to look to experts.” So says Kevin McGowan of McGowan Corporate Real Estate Advisors about the threat of broker disintermediation in the face of proliferating CRE websites. Tenants need guidance, he says, and can rely on websites to do their leases only in the simplest of transactions. In this exclusive interview during the SIOR Spring World Conference, McGowan explains how he sees it all playing out.
You'll also hear:
- How tenants can act as their own worst enemies;
- The commoditization of real estate services;
- What brokers need to know and do in the face of growing online competition;
- Why a nuanced understanding of market differentiators trumps online efficiency every time.
Watch more EXCLUSIVE SIOR Live videos on the SIOR Thought Leader page.
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John Salustri
John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.
