CHICAGO—The self-storage industry has been consistently robust for years, with rising levels of occupancy and gains in net revenue, especially by the largest REITs, and in the first quarter this vigorous growth continued, according to a new quarterly report by MJ Partners Real Estate Services, a Chicago-based firm.

MJ Partners' report focuses on the four largest REITs in the self-storage world. Just a few years ago these operators usually had occupancy rates of about 85%, but Public Storage, which has 2,258 sites in the US and nearly 200 in Europe, just saw its occupancy rate hit 93.4%, up from 92.6% last year. Extra Space Storage, with 1,106 sites the second largest, had a rate of 92.5%, compared to 89.8% last year. And revenue among the big four grew from 5.7% to 8.3% when compared to the first quarter of 2014.

But recently, the industry saw perhaps an even more important development. “We've got two new public storage companies,” Marc A. Boorstein, a principal of MJ Partners, tells GlobeSt.com, “and that shows the sector's true strength.”

The larger of the two, National Storage Affiliates Trust, executed on April 23, 2015 an initial public offering of 20 million shares at $13 per share, raising $260 million. The Greenwood Village, CO-based firm was founded in 2014 by six regional operators that want to achieve economies of scale. The 246 properties the company owned on the day of its IPO have an occupancy rate of 85%. The company has a market capitalization of about $670 million.

“This was very much a retail IPO,” Boorstein adds. “It wasn't the big institutional buyers of stock” that drove the offering, but everyday investors, another sign that self-storage has appeared on investors' radar screens.

And on March 27, Jernigan Capital, Inc. completed an initial public offering of 5 million shares of its common stock at $20 per share, eventually resulting in total gross proceeds of $115 million. Jernigan Capital, a Miami-based REIT, offers financing for ground-up construction of self storage facilities or major redevelopment opportunities, as well as for acquisitions.

The constant revenue growth and occupancy gains in the industry have investors scrambling to acquire operating properties. The intense competition has even led to cap rate compression in secondary markets. “We just have bidding wars for any property that we bring to market,” Boorstein says.

National Storage Affiliates Trust just closed on its first post-IPO acquisition. The five facilities in Shreveport, LA, have about 340,000 square feet and are about 90% occupied, Boorstein says. Instead of cash, in the first phase of the transaction the sellers will receive $16.5 million worth of securities called operating partnership units.

In the first quarter, Public Storage acquired four facilities totaling 300,000 square feet for $32.3 million. Year to date, Extra Space Storage has closed on $277 million in acquisitions. CubeSmart, another of the big four, which last August acquired 26 properties from investment funds managed by Harrison Street Real Estate Services for $223 million, acquired another three facilities in the first quarter for $21.8 million.

An important factor bringing investors into the sector is that new development remains anemic. Whatever the occupancy levels in existing product, bankers still consider each new development, all of which open with zero occupancy, a speculative project, Boorstein says. Therefore, instead of establishing funds that could finance giant blocks of development in multiple markets, bankers approach self-storage on a deal-by-deal basis.

Public Storage is the only one of the major players that has a significant amount of projects underway. At quarter's end, it had a total of 31 facilities in development. These and other expansions will cost about $387 million and add about 3.2 million rentable square feet.

According to Ron Havner, chief executive officer of Public Storage, “400 to 500 new properties keep things static and we haven't had much development since 2009. We are four, five years behind in terms of the curve of new supply relative to organic population growth of 1% a year.”

“One day development may catch up with demand, but we don't believe it will happen in 2015 or 2016,” Boorstein says. “We're talking at least 2017.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.