NEW YORK CITY—Brixmor Property Group says seasoned commercial real estate professional Ryan Guheen has joined the company as SVP, redevelopment & strategic leasing.

Guheen is based in New York and will play an integral role in advancing the company's Raising the Bar initiative, which involves upgrading the merchandise mix at its shopping centers with strong, best-in-class anchors to drive higher sales, traffic and small shop leasing.

Guheen will spearhead the company's ongoing efforts to relocate traditional mall-based retailers into its open-air centers. He will also work closely with the executive management team to identify value creation opportunities at the asset level and forge new retailer partnerships. With more than a decade of industry experience, Guheen has a diverse background in asset management, project development and leasing spanning a variety of asset types and brings to the company a wealth of longstanding retailer relationships. He will leverage his unique skill set and intimate understanding of the dynamic retail environment to work constructively with retailers to achieve their real estate objectives.