LAS VEGAS—A panel of experienced and successful brokers convened at ICSC RECON at the Westgate Hotel in Las Vegas to discuss retail broker best practices. The panel was moderated by John Crossman, president of Crossman & Company.

“Being organized is the key,” said Joanne Podell, vice chairman, retail brokerage for Cushman & Wakefield. “This is a people business.”

David LaPierre, executive vice president for CBRE had this to offer: “Integrity. You deliver on message and follow up on it in an appropriate way. Listening to your client is huge. You've got manage bad news, because there usually is some. And no show is better than a bad show. It's also about managing expectations. Saying no is sometimes critical.”

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