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Verizon Drives Traffic with Destination Store

LOS ANGELES—Santa Monica's Third Street Promenade is the home of the brand's first destination store on the West Coast, which will help to drive traffic.

By Kelsi Maree Borland | Updated on May 28, 2015

LOS ANGELES—Verizon Wireless has announced its first destination store on the West Coast in Santa Monica’s Third Street Promenade. Opening this summer, the interactive retail store is only the fifth store of its kind in the nation. Complete with several interactive “zones,” the store is founded on the customer’s lifestyle experience and designed to promote retail traffic.

“The customer experience was really our biggest inspiration for the store,” Cherryanne Angoy, destination store manager at Verizon Wireless, tells GlobeSt.com. “The destination store really puts our wireless customers’ lifestyles front and center, and engages them in ways that align with their interests. Santa Monica is really the perfect place for this experience. It is great for our local Southern California customer base and this is where Silicon Beach is as well, so it is home to emerging tech businesses. Our store is a great example of the increasing and really significant growth in technology here in Los Angeles. At the same time, Third Street Promenade brings in a lot of tourists and allows us to cater to our customers outside of Southern California.”

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