AUSTIN—Panelists came back to a central theme throughout the opening session of the inaugural RealShare Austin conference on Tuesday: The city of Austin is a hot commodity.

And while a key component is technology, the ever-growing MSA is thriving thanks to a recent new addition: The Circuit of the Americas (COTA) racetrack, and particuluarly, Formula One racing.

“We can't underscore what Formula One means to us,” Charisse Bodisch, senior vice president Economic Development, Austin Chamber of Commerce, told the crowd.

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