HOUSTON—As part of our ongoing series profiling up-and-comers across the commercial real estate industry, Real Estate Forum has selected a group of standout young professionals in the retail field. Of those, a handful shine especially bright and have therefore been chosen for a closer look on GlobeSt.com. Get to know these Emerging Retail Leaders, and check out the entire roster here.
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CRYSTAL ALLEN, 31
Vice President
Transwestern
Houston
Crystal Allen currently leases many of the largest, most high profile projects within the country, and is consistently requested by the company's premier clients to represent projects. She is a top producer within the firm and is considered a leader within the retail industry and a mentor to her team members.
As a vice president of Transwestern's Retail Services Group, Allen leads the project leasing team to provide consulting, marketing, merchandising and leasing services to landlords and developers. Her profound expertise covers a range of asset classes including traditional neighborhood, regional and super-regional shopping centers, mixed-use developments, lifestyle centers, and entertainment venues. Allen also provides tenant representation services and market strategy for local, regional and national retailers and restaurants looking to expand their concepts.
Prior to joining Transwestern in 2012, Allen worked as a senior leasing agent for Brixmor Property Group (formerly Centro Properties Group), the second largest owner of open air neighborhood and regional shopping centers in the nation. With an assigned portfolio of more than 2.5 million square feet, she correlated the marketing, negotiation, construction coordination, budgeting and overall execution of transactions with new and existing tenants. She also played an integral role in multiple redevelopment projects, including League City Towne Plaza in League City, Texas, Northpoint Crossing in Houston, and Central Station in College Station, Texas.
Throughout her tenure she was consistently a top producer not only within the Southwest region but nationally, and she executed more than 2 million square feet of lease transactions alone. Today, Allen has built a leasing portfolio of more than 2.5 million square feet of existing and new developments, and, in the last six months, she has executed transactions that created over $24 million in value.|
”Entering the commercial real estate market in 2006 has given me a strong sense of the cycles this career can entail,” says Allen. “It is safe to assume that the cycles will continue into the far future. However, I think the market has indeed learned from the mistakes that caused the downturn in 2008. In Houston alone, even during the recent boom, new development has remained around three million square feet per year, which is very conservative when compared to the more than 10 million square feet of retail that was planned and/or under construction in 2007. This decline will continue to drive developers to build in geographic areas that hold the least amount of risk and will force retailers reexamine business strategies. In the far future, this translates into daily needs creatively integrating to more mixed-use projects in dense, walkable urban areas.”
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