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Could This Project Transform the Industry?

ATLANTA—Some consider it one of the most ambitious projects in the Atlanta's history. It is certainly one that is seeking to transform the industry by focusing on the human experience rather than just the buildings.

By Jennifer LeClaire | Updated on June 08, 2015

ATLANTA—Some consider it one of the most ambitious projects in the Atlanta’s history. It is certainly one that is seeking to transform the industry by focusing on the human experience rather than just the buildings. Avalon is a 2.3-million square foot mixed-use project in Atlanta’s Alpharetta, GA submarket.

Cincinnati-based North American Properties (NAP) snapped up a 106-acre site in 2011 to execute its unique vision. Crews broke ground on Avalon in January 2014. The first phase of this massive $600 million project alone includes 400,000 square feet of retail, 106,000 square feet of class A office, 101 single-family homes, and 250 multifamily units.

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