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LOS ANGELES—Intel does it. So does Google and GE. As Paul Suchman, chief marketing officer for CBRE, explains, that's the company his firm wishes to keep, and what they do is brand their resident market intelligence in the form of online magazines.
And so CBRE is about to take the wraps off of Blueprint, an online magazine that, as Suchman says, “is dedicated to telling timely and insightful stories about the transformational role real estate plays in the world.”
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John Salustri
John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.
