MIAMI—Terra Group does commercial real estate differently. The result: it has sold over $2 billion worth of high-end residential, commercial, land and mixed-use projects. The question is, how is Terra thinking?

Founded by father and son Pedro and David Martin in 2001, Terra has developed projects like 900 Biscayne Bay, Quantum on the Bay, and Nautica on the condo side but the company is also working on retail projects that are turning heads in Doral, like Doral Commons, a 150,000-square-foot development that's under construction there.

GlobeSt.com caught up with David Martin, president of Terra, to get inside his head. He shares with us what sets his firm apart, the origin of his “less is more” philosophy, and more in part one of this exclusive interview. Be sure to come back to this afternoon's Miami edition, where he will discuss how his firm picks the right sites.