SEATTLE—Zillow Group, which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and web, recently revealed that Zillow and Trulia have signed 50 new agreements with multiple listing services in the past six weeks. In total, 285 MLSs have joined the Zillow Partnership Platform, Zillow Group's direct feed program, since January 2015, representing hundreds of thousands of agents and listings.
“The response from our MLS partners continues to be outstanding,” says Errol Samuelson, Zillow Group chief industry development officer. "Every day, we add new feeds from MLSs, bringing more listings to our sites in an accurate and timely fashion—benefiting agents, home shoppers and sellers alike.”
In other company news, it recently launched Zillow Rent Connect intended to boost opportunities for property managers to purchase prime advertising space above renters' search results on Zillow. The ads are highly targeted to renters' search areas and will show up only when they are searching the area in which the properties are located, and drive traffic directly back to the property's website.
There are three new advertising products available as part of Zillow Rent Connect: Boost: special offer, which highlights a specific unit or floorplan; a video ad, which is a 30-second, professionally produced video of the property; and the traffic ad, which is a static ad about the property.
"These new ads are a great way for our partners to surface specific parts of their properties - like amenities or a great unit - and drive traffic from Zillow directly back to their own website, which is an industry first," says Greg Schwartz, Zillow Group chief revenue officer. "The video ads are particularly engaging to renters. We've taken what we've learned from producing these types of ads for real estate agents and applied it to creating these highly effective videos for our rental partners."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
