Coradino: Millennials have been shown to put high value on spending time with family and friends, often in conjunction with shopping & dining. Enjoying a meal out in a great restaurant and catching a movie after isn't an experience you're able to find online. We're creating environments that allow for shopping to be a more social and a more engaging experience. We're also becoming more adept at utilizing our social media platforms as a tool to inspire a more direct dialogue with our customers, especially millennials.

GlobeSt.com: Does the millennial penchant for all things techie mean they're staying away from brick and mortar retail?

Coradino: A recent study issued by Timetrade noted that 90% of millennials plan to shop in store as often if not more in 2015 than in 201. 92% will know exactly what they want when they walk in and 87% will end up buying more than they came in for! So the short answer to that question is no!

GlobeSt.com: Do you have any amenities or upgrades to your centers that are geared toward millennials?

Coradino: Rather than fighting off technology and treating like our enemy, we instead use it as a tool to actively build relationships with our shoppers. We integrate into the shopping experience tools that make the trip more convenient, like our PREIT Malls app, or use of same-day delivery service through Deliv at Springfield Town Center. We also seek out engaging in-mall amenities like play areas, special events and pop-up shops and promotions that are geared toward the tech-savvy shopper. For example, this summer we are partnering with Yelp to present PREIT Malls South Jersey Restaurant Week at our NJ properties, where Yelpers will be invited to a sneak preview before the promotion launches.

GlobeSt.com: How can PREIT adapt its business model to better accommodate the needs of this generation?

Coradino: We need to stay on top of trends and always be on the lookout for the next cool thing. That goes without saying. But I also think we need to go back to our roots and simply listen to our millennial shoppers…hear what they have to say about our stores and merchandising efforts and give serious consideration to what this demographic really wants. It's all about meeting the demands of our shoppers with the right tenant mix.