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SAN FRANCISCO—“San Francisco has become a global market.” That is according to Matt Field, chief investment officer, TMG Partners, when talking about how this cycleis different than the last. “It is a world-class tourist destination that used to never be mentioned in the same breath as New York or Hong Kong, but now is, thanks to surging technology.”

Field served as one of the many panelists Tuesday at the annual RealShare Bay Area conference at the Hyatt Regency. Joining Field was GlobeSt.com's Bay Area reporter, Lisa Brown, who moderated the power panel; Ken Perry, president and CEO of the Swig Co. LLC; Brian Bailey, senior financial policy analyst at the Federal Reserve Bank of Atlanta; and Patrick Hanlon, principal of Ackman-Ziff Real Estate Group.

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Another local market difference Field noted was the capital market shifts. “San Francisco is an attractive investment target,” he said, adding that foreign capital and REITs are jumping in the development space and driving the market.

Hanlon agreed, pointing out that 100% of the equity capital that was brought into the city last year wasn't from here, but was instead from places like Israel, New York, Australia and other countries. “San Francisco is now and will continue to be an international city, and as an international city, it is cheap.”

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Field explains that there are still plenty of good growth prospects in the region. “We have macro-market interest rates in a micro-market, but you just have to make sure your deal selection is good.”

From a capital standpoint because of an influx of foreigners, San Francisco is among a few handful of markets—like Miami and New York for example—that are considered a known commodity, noted Hanlon. “People are comfortable investing their capital here…it has moved the market ahead by leaps and bounds.”

Other markets, Hanlon continued, aren't in that same boat. Panelists agreed that secondary markets such as Houston and Atlanta, for example, are on the cusp of the receiving end of foreign investment now. But if something was to happen with those foreign sources of capital, or there was a pullback from some of those players, that turbulence would have more of an impact on those secondary markets, versus in San Francisco, where there would be other players to fill that space.

“And there are pockets of the world, especially in places in the Middle East or Europe, that haven't really come here yet,” Hanlon explained. Israel, for example, is very interested in this market, but just doesn't know it yet, he added.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.