PHOENIX—Cushman & Wakefield of Arizona, Inc. negotiated a long-term sublease for DialAmerica Marketing, Inc. at Riverpoint, located at 3100 E. Broadway Rd.

The transaction is for a new DialAmerica call center in the Valley. DialAmerica, headquartered in Mahwah, N.J., will occupy 50,267 square feet of office space at Riverpoint Building No. 2. The company's lease has taken effect and operations are being DialAmerica is one of the nation's largest outbound and inbound contract call center companies. It has 21 call centers throughout the US.

Larry Downey, vice chairman, tenant advisory group with Cushman & Wakefield of Arizona, tells GlobeSt.com, “DialAmerica really liked the labor force in that location, along with size and few modifications. The central location, along with the existing buildout that included furniture, fixtures and equipment in place, was a perfect 'plug-and-play' opportunity in getting their operation up and running.”