ORLANDO—To say that single-family homebuilders are zeroing in on Central Florida, and particularly Orlando, is an understatement. They are entering the market—or launching new projects—left and right.

The latest is Arterra Realty, a luxury home realty company headquartered in Rochester, MI. Arterra has expanded its presence to Central Florida, with plans to add 50 jobs in the region by this Fall. Arterra also plans to invest over $500,000 in the Lake Nona area through strategic investments and developments.

“Establishing a presence in Central Florida was a natural move for us,” says Vito Teracciano, CEO of Arterra. “This region is ripe for luxury housing and, with the market on an up-tick, we knew we wanted to be a part of the exciting things happening in Lake Nona and beyond.”

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