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SAN FRANCISCO–Five San Francisco condominium developments recently sold out with a total sales volume of more than $212 million, according to The Mark Company, an urban residential marketing and sales firm. The condos included Amero in Cow Hollow; 870 Harrison in the central South of Market district; 8 Octavia in Hayes Valley; Thirty Five Dolores in the Mission Dolores neighborhood and the first phase of The San Francisco Shipyard, a master-planned community in Hunters Point. Each of the projects achieved strong absorption and pricing while meeting the demand for new condominiums in San Francisco. Amero achieved an overall price per square foot more than $1,300 and several penthouses sold for more than $2,100 per square foot, evidence of ample market for luxury product. Thirty Five Dolores set the new benchmark at more than $1,200 in Mission Dolores while 870 Harrison reached record absorption by selling more than 75% of its units within the first two weeks on the market. The San Francisco Shipyard's strong branding and marketing outreach revitalized Hunters Point into a residential destination and offered an excellent purchase opportunity in a market where many are priced out of buying a new construction home.

GlobeSt.com recently spoke with Alan Mark, president and founding partner of The Mark Company, to discuss overall trends in the condo market and design considerations.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.