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Convenience, Quality, Experience Define Today's Shopper

In talking to sources on retail development and design trends for GlobeSt.com's 15th anniversary celebration, one source says that “Retailers who have been able to seamlessly integrate their bricks and mortar stores with their online presence, have been able to engage customers successfully, while those who haven't struggle to compete.”

By Natalie Dolce | Updated on August 11, 2015

Convenience, quality and experience are the key deliverables for today’s customer. Make it easy, of high value and enjoyable. That is according to Craig Trottier, SVP at Trammell Crow Co. “Today’s shopper has less time, less money and less patience for retailers to ‘get it right.’ They also want shopping to be an event and a social experience.”

Although e-commerce still accounts for less than 15% of retail sales in the US, it dramatically impacts consumers’ expectations and will increasingly influence retail trends, Trottier tells GlobeSt.com. “Sales of consumer goods perceived to be commodities—which include books, electronics and office supplies are migrating online. Retailers who have been able to seamlessly integrate their bricks and mortar stores with their online presence, have been able to engage customers successfully, while those who haven’t struggle to compete.”

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