CARLSBAD, CA—The former La Costa Towne Center is going upscale, with a $15 million renovation, a new name and a fresh tenant mix featuring the San Diego debut of Equinox. The high-performance fitness brand will anchor the center in the long-shuttered storefront once occupied by a Vons grocery store.

As the newly-christened The Beacon La Costa, the 123,000-square-foot property will be renovated and repositioned into a cohesive luxury retail center. The transformation will begin this fall and is expected to be completed by the end of next year.

Located at the southeast corner of El Camino Real and La Costa Avenue in close proximity to the Omni La Costa Resort & Spa, Park Hyatt and Four Seasons Residence Club Aviara, The Beacon will offer a casual coastal fitness, dining and shopping experience for North County's affluent communities, including Carlsbad, Encinitas, La Costa, Rancho Santa Fe, Del Mar and Solana Beach.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.